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The State of Generative Media - Gorkem Yurtseven, FAL
Takeaway
Generative media is a brand-new market — ads, e-commerce try-on, and (especially) video are the early product-market fits driving its explosion.
Summary
- Yurtseven (Fal.ai) frames 'generative media' (video+audio+image) as a brand-new market, tracing the leveling-off from DALL-E 2 (April 2022) to Midjourney, Stable Diffusion, SDXL, Flux — marginal cost of creation approaching zero (but not creativity).
- Predicts ad industry as first large-scale beneficiary: hyper-personalized ads, 10,000 variants per demographic, interactive campaigns; cites their A24 Civil War toy-soldier selfie activation in Times Square.
- E-commerce virtual try-on is the clearest current PMF for generative media; every retailer is a potential user.
- Video models exploded from <1% of Fal revenue in Oct to ~30% within months despite being ~20x more compute-intensive than image; predicts video market dwarfs image market by combined factor of ~100x given more engagement and more affected industries.
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Original description
Generative AI is reshaping the creative landscape, enabling the production of images, audio, and video with unprecedented speed and sophistication. This session offers an in-depth exploration of the current state of generative media, highlighting cutting-edge models, platforms, and tools that are transforming the industry. About Gorkem Yurtseven Gorkem Yurtseven is the co-founder and CTO of fal, a generative media platform empowering developers to build with cutting-edge AI models. Previously, he was a Senior Software Engineer at AWS and holds a degree in Computer Engineering from the University of Pennsylvania. Recorded at the AI Engineer World's Fair in San Francisco. Stay up to date on our upcoming events and content by joining our newsletter here: https://www.ai.engineer/newsletter Timestamps [00:00:00] Introduction to Generative Media [00:03:49] Evolution of Generative Image Models [00:05:11] Impact on Industries [00:10:50] The Rise of Generative Video [00:14:23] Future of Generative Media [00:16:33] Conclusion and Call to Action